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20 years, five product organisations, two industries I keep coming back to. Health tech and EdTech, mostly — with marketplace and telecom experience earlier on.
Enroly
Product Director · 2024–2026 · London (hybrid)
UK’s leading platform for international student compliance, visa and arrival management, supporting ~90 universities.
- Led the founder-led → product-led transformation: processes, governance and operating rhythms for a scalable SaaS organisation
- Led Enroly’s AI strategy — capabilities that reduced manual processing and admin workload for university admissions teams
- 0→1: founder alignment on an AI-supported end-to-end recruitment, admissions and compliance platform
- Reorged and led a 50-person organisation across product, tech and design — Deputy Product Directors, Product, Design, Engineering, QA, Integrations and Solutions
Lingoda
Chief Product Officer · 2022–2024 · UK + Berlin (hybrid)
Subscription-based online language learning (B2C/B2B), plus a B2G platform supporting international medical personnel in Germany.
- Reduced churn ~10% year-over-year from early 2023; improved first 90-day retention by 6%
- Achieved the highest Customer Lifetime Value in company history
- Defined a co-created product vision and 3-year strategy; introduced AI-supported capabilities for personalised learning
- Built and led a 25+ person multidisciplinary product organisation
Doctor Care Anywhere
Product Director / Head of Product · 2019–2022 · London (hybrid)
UK’s largest private telehealth provider — 24/7 online GP and ANP consultations.
- Scaled from ~10k to 50k online doctor consultations per month
- Launched diagnostic pathways, asynchronous prescriptions, face-to-face consultations and mental health support
- Scaled the product organisation from 3 PMs (3 squads) to 20+ people across 10 squads
Zava / DrEd
Head of Product / Growth Lead (contract) · 2017–2018 · London
- Moved the organisation from project delivery to outcome-focused product teams; scaled 2 → 5 teams across six European markets
- Introduced a North Star metric and a modern data stack (Segment, Looker)
Rated People
Chief Product Officer / Product Owner · 2013–2017 · London
- Rebuilt the tradesperson platform — ~20% revenue uplift
- Relaunched mobile apps: revenue ~50% up on iOS, 100%+ on Android; ARPU ~50% up across mobile
- Led the 2016 company rebrand and conversion optimisation across key journeys
Earlier: OnDemand Group, A1 Telekom Austria, Telekom Austria, Eutelis Consult. Founder of Crossbrain since 2001.
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